5 advantages of digital marketing

With each passing day, digital marketing is turning hugely prominent. It proposes many advantages like:

  • A massive geographical reach – If people post an advertisement online, other people would be able to see it regardless of where they are located. And so, it becomes easier to expand the market reach of your business with digital marketing.
  • Cost-efficient – Digital marketing doesn’t only reach a broader audience compared to traditional marketing but it also is cost-efficient. Some overhead costs that you have to incur for television spots, newspaper advertisements, and other customary marketing opportunities tend to be high. When you use digital marketing, you can form just one content piece and it would draw countless visitors to your blog.
  • Quantifiable outcomes – When you use digital marketing, then you can monitor results easily. Digital marketing platforms and software track a person’s preferred conversions and it can mean direct purchases, visits to his home page, and email open rates.
  • Personalization is easier – Digital marketing permits people to accumulate customer data and data that is collected digitally and they emerge as more specific. You can get information right at your fingertips.
  • Connection with customers – With digital marketing, you will be able to interact with your customers. It is great if your target audiences see your newest post and it seems superb when they can share or comment on it.

Anthony Frasca, the owner and founder of Frasca Digital is a well-known name in the market who can form consumer insights and give suggestions on optimizing digital marketing policies.

Who is a digital marketer?

A digital marketer utilizes digital channels for connecting to customers. Additionally, digital marketers also develop brand awareness besides endorsing various products and services. They are required to integrate creativity, planning, and policy. In simple words, digital marketers wear several hats. A digital marketer is required to master many skills and tools for staying at the top.

What skills you do need to have to turn into a digital marketer?

For becoming a digital marketer, you should have some basic skills like:

  • You need to pay attention to every minute detail and should be thorough too.
  • You must possess analytical thinking skills.
  • You must possess the capability to utilize your initiative.
  • You must have outstanding verbal communication skills.
  • For being a digital marketer, you should have the capability of selling products and services.
  • You must utilize a computer besides the chief software packages efficiently well.

What is meant by leadership in the sphere of digital marketing?

As digital marketing is going through major changes, a digital marketer should possess a forward-thinking mind. He should be a pioneer and should be aware of the newest industry changes. Digital marketers are needed to have a shared spirit and they should be prepared to do many jobs with other departments.

Digital marketers should appreciate branding as they will be required to form their online presence that would reflect the brand. They should possess an analytical mind too as they would be required to observe data besides learning the method of extracting pertinent info that would keep their strategies strong.

For increasing traffic, revamping your website, and crafting a highly profitable digital marketing program, the best one-stop solution would be Anthony Frasca.


Linda Green: Linda, a tech educator, offers resources for learning coding, app development, and other tech skills.