SEO: A Complete Beginner’s Guide

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There are billions of web pages, websites across the internet, and bulks of diverse content. These numbers keep rising by the day.

If you have a website, its contents are automatically up on the internet and available to billions of people across the globe. However, that doesn’t ensure your website or content will be visible to everyone.

As a website owner, you should be familiar with optimization and how to optimize your website. Your business and services won’t flourish if it’s not available to the internet traffic. To do so, you need to invest time and dedication.

Your website and business need a dedicated SEO service to up your game and make sure you’re out there and easily visible to the right audience.

However, before diving deeper into SEO, it’s vital to comprehend how search engines work.

How Do Search Engines Work?

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Here’s how search engines go through millions of web documents.

  • Crawling is the process of retrieving all of a website’s web pages. Softwares known as crawlers or spiders help search engines perform that task. For instance, Google uses its web crawler called GoogleBot to go through web pages, identify links, and discover new web pages on the internet.
  • Indexing is the process of establishing an index for all requested web pages and storing them in a database from where it’s retrieved later. Essentially, indexing is the process of discovering the words and phrases that best describe a page and allocating those to specific keywords.
  • The query in the process is ordered through ranking and eventually displayed on the search page results.

Now that we’ve covered how search engines function, let’s take a closer look at what SEO is and how it works.

What is SEO?

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SEO is an acronym for search engine optimization and is a method to improve a website’s visibility by optimizing a website for search engine results. SEO is a technique that ranks a website in search engine results by increasing the volume and quality of traffic from search engines. 

The chances of your website or business showing on a search result page are scarce, given the increasing number of websites on the internet. That’s where SEO comes in.

How Does SEO Work?

The process of search engine optimization has a few steps. Here’s how it works. 

  1. Research
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Keywords play a vital role in optimizing a website. A set of keywords is used throughout a website and in its content. Those keywords are what ensure your website ranks higher in search results. 

Keyword research is the process of identifying keyword phrases that can aid in optimization. An SEO service should find a collection of words that provide a balanced combination of two essential factors.

  •  High usage by searchers and 
  • relatively low competition 
  1. Goal Setting and Reporting

It is vital to have access to information about web analytics. 

These figures reveal how people find the topic site and interact with it, such as which search engines they use, what keyword phrases they employ, bounce rates, and the most popular material, among other things.

After grasping the site’s initial position, the SEO plan’s goals are set. These goals are tied to the site’s specific business goals. In the ongoing reporting and follow-up phase, progress toward the plan’s goals is analyzed and reported. These progress reports’  verdicts can aid in improving a website’s SEO strategy.

  1. Create More Quality Content 

In search engine optimization, content is chief.

By creating quality content, you’ll offer search engines what they’re seeking: valuable and unique content.

 Search engines will have more information about your business and services. As a result, your website’s ranking for the related keywords improves.

 Google rewards websites that create quality content by improving their search result ranks. If your website regularly publishes quality and informative content, Google might boost your search engine rankings.

  1. Page Optimization
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Page optimization is when the structural elements of a website are optimized for search engines.  Page optimization helps Google comprehend the website, its contents, and its services.  The website needs to be optimized so that it’s user-friendly and meets Google’s quality standards.

Page optimization requires titles, meta and alt data, keywords, and other aspects to improve SEO.

  1. Link Building 

A website’s optimization and ranking depend on its credibility. If Google finds a website that’s authentic and credible, it improves its search engine rankings. Websites use backlinks to ensure their website and its content are reliable and credible for the search engines.

Types of SEO techniques In Digital Marketing

The SEO industry has developed various SEO techniques to make things easier. Each SEO technique has a different set of SEO rules and principles. 

  1. White-Hat SEO
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White-hat SEO is an optimization approach that follows Google’s search engine standards. Although results take time, they are long-term and generate long-lasting results for your business. Despite a change in google’s algorithm, your website will retain its rank on the search results.

 Furthermore, white-hat SEO offers low-risk and high-reward. White-hat SEO includes authoring helpful and relevant material after conducting significant keyword research, earning links from high-authority sites based on the worth of your on-page content, and so on.

  1. Black-Hat SEO 

Black-hat SEO is an approach that uncovers and exploits flaws or weaknesses in Google’s search algorithm to rank higher in the SERPs. It ignores the search engines’ list of SEO dos and don’ts and uses spam or paid link building methods, keyword stuffing, and cloaking.

Opting for black-hat SEO approaches can result in your site being penalized, so it’s safer to steer clear of it. 

  1. Grey-Hat SEO 

SEO services opt for grey-hat SEO approaches to see immediate results. In terms of strategy, grey-hat SEO is a hybrid of white-hat and black-hat SEO. 

Grey-hat SEO approaches don’t go against Google’s guidelines but aren’t supported or promoted.

  1. On-Page SEO 

On-page SEO encompasses all of the steps to improve your website’s search engine ranking. On-page SEO deals with creating quality on-page content with meta tags and HTML tags to emphasize headings and other content. The purpose behind On-Page SEO is to aid Google bots to comprehend the on-page content.

Other on-page SEO tactics include cleaning up the URL structure and having an organized naming system for many related pages. 

  1. Off-Page SEO 

Off-page SEO refers to everything you do outside your website to improve your Google search results ranking. It focuses on external ranking criteria, getting links from credible sites within your domain, effective social media marketing, and having customers leave positive reviews on various internet forums.

  1. Technical SEO 

The goal of technical SEO is to assist Google bots in successfully crawling, interpreting, and indexing all of your site’s pages for future usage. Some tactics include creating a detailed XML sitemap, mobile-friendly site, and adding structured data to help web spiders categorize and sort your pages based on the type of material they contain.

  1. Negative SEO 

Negative SEO is the most repulsive and corrupt SEO tactic. Negative SEO tactics are used to lower your competitor’s search ranks so that you can lower their rankings. 

Poor SEO tactics include breaking into someone’s site and building a large number of low-quality links to it and posting negative feedback or reviews about them in multiple online communities. Negative SEO can result in legal ramifications if the perpetrator is detected.

Website owners can improve their website’s search engine optimization and rank with the help of a dedicated SEO service provider.

Kallen Media is a digital marketing company in Arizona that offers exceptional SEO and social media marketing services. Learn more about Kallen Media on their website here.

About The Author

Chris is an SEO service provider in Silicon Valley and specializes in effective SEO services for websites. He likes to blog about efficient SEO and marketing strategies for a website’s optimization in his free time.


Linda Green: Linda, a tech educator, offers resources for learning coding, app development, and other tech skills.